EXPLOSIVE GROWTH! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a diverse array of home services, from domestic chores to nanny services, and has built a client network exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is quickly establishing itself across several territories in Southeast Asia.




The Southeast Asian cleaning service Indonesia home services market is assessed at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this fast-growing market, Ayasan leverages premium-quality Japanese standards and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a notable career at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has grown to employ over fifty thousand specialized staff members.



Ayasan’s rapid growth is driven by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has proven its capabilities in babysitter Jakarta business support, with over a substantial client base including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is planning cross-border service expansions, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with financial backers for its next growth stage. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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